Both STANLEY® and BLACK+DECKER® join forces with Schumacher Electric in the battery maintenance market

Schumacher Electric is excited to announce a strategic licensing agreement for the European market, which combines Schumacher’s expertise in battery maintenance products with the power of both the STANLEY and BLACK+DECKER brands.

Schumacher, STANLEY and BLACK+DECKER are all known as producers of high-quality innovative products and are trusted in names in their industries. Joining forces on the retail-market with Schumacher’s innovation, experience, and production abilities, along with new state-of-the-art technology, promises the perfect match for a mutually successful partnership.

Schumacher is developing an innovative line of products under the two licensed-brands. The new lines include battery maintainers, jump starters, jumper cables and work lights and these products will be making their debut at the International Eisenwarenmesse Fair in Cologne from the 1st till 4th March 2020 – Hall 11.2 – Booth K010-L019.


Schumacher Electric history

Schumacher Electric is one of the largest manufacturer of battery chargers, jump starters and automotive accessories globally; and is driven by its commitment to innovation and the highest quality at the best price.

Headquartered in Illinois since 1947, the Group is leading the Retail and Professional market in the USA.

The Schumacher name is also synonymous with NHRA drag racing. Don Schumacher rocked the racing world with his driving abilities and in 2013 he was inducted into the International Motorsport Hall of Fame. His Son, Tony Schumacher is taking after his father in the racing world; and is the 8-time Top-Fuel World Champion.

Passion for technology, performance and commitment are the Schumacher way.

Latest focus for Schumacher’s engineers is to develop products that meet the highest industry standards for Energy Efficiency while keeping superior performance.


Since 2015 Schumacher has become a leader in the professional market in Europe acquiring Europe’s premier Booster manufacture, CETEOR, located in Harze, Belgium, and ELECTROMEM, located in Italy.

The group’s R&D and production power merged with those two experts in their field giving the right ingredients to support the growth. It now offers in Europe what has made their success in USA:  quality products matching the local market’s needs through its two DC’s in Belgium and Italy; service of close proximity to support the customers in their specific business; product-development partnerships; creative input,  artwork design and support expertise at all levels.

Its global footprint goes now from sales and distribution centers all over USA, Europe and Australia-Asia and is supported by the ownership of its factories—In Mexico, USA, China, Belgium and Italy – with 30 full-time engineers and more than 2,000 employees worldwide. This makes Schumacher unique and trusted in its ability to deliver products that encompass the entire battery maintenance category.

Schumacher is now ready for the next step and wishes to make its leading edge technologies accessible to all public in the European market. This vision was shared with STANLEY and BLACK+DECKER and naturally leaded to a strategic licensing program with both brands.




Where to find us:

*Schumacher Europe sprl – rue de la Baronnerie 3 – 4920 HARZE (BELGIUM). Phone: +32 4 388 20 17

*In the Hardware Show in Cologne – from the 1st till 4th March 2020 – Hall 11.2 – Booth K010-L019


Contact persons:

*Estelle Dony : +32 473/69.15.97 –

*David Legrand : +32 497/43.88.50 –